2017-11-17
The role of marketing in promoting cultural goods.
Publication
Publication
The study presents the results of qualitative research which aims to examine how marketing approaches are important in promoting cultural goods. More particularly, the study gives the explanation of the advantages of application particular marketing tools to increase awareness of cultural goods.
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| , , , , , | |
| A. Klamer | |
| hdl.handle.net/2105/41928 | |
| Cultural Economics and Entrepreneurship , Master Arts, Culture & Society | |
| Organisation | Erasmus School of History, Culture and Communication |
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S. Marina. (2017, November 17). The role of marketing in promoting cultural goods.. Master Arts, Culture & Society. Retrieved from http://hdl.handle.net/2105/41928
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