Making use of social phenomena in marketing: an exploratory study

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Keywords	social phenomena marketing, viral marketing, emotions, involvement, conversion, millennials in the workplace
Thesis Advisor	Loosschilder, Gerard, Zhou, Xin
Persistent URL	hdl.handle.net/2105/42169
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Han. (2018, February 22). Making use of social phenomena in marketing: an exploratory study. Master in Management. Retrieved from http://hdl.handle.net/2105/42169

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