Making use of social phenomena in marketing: an exploratory study

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Keywords	social phenomena marketing, viral marketing, emotions, involvement, conversion, millennials in the workplace
Thesis Advisor	Loosschilder, Gerard, Zhou, Xin
Persistent URL	hdl.handle.net/2105/42169
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Han. (2018). Making use of social phenomena in marketing: an exploratory study. In Master in Management.http://hdl.handle.net/2105/42169

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