Virtual Reality as an Advertising Platform for New Products: The Impact of VR on Cognitive and Emotional Consumer Responses to New Product Information

Additional Metadata
Keywords	Virtual Reality, VR, Advertising, Marketing, New Product Communications, VR Advertising, Emotions in Marketing
Thesis Advisor	van Everdingen, Yvonne, Li, Ting
Persistent URL	hdl.handle.net/2105/42245
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Osterberg, Lukas. (2018). Virtual Reality as an Advertising Platform for New Products: The Impact of VR on Cognitive and Emotional Consumer Responses to New Product Information. In International Management CEMS.http://hdl.handle.net/2105/42245

Publication