2018-03-09
To Adopt or Not to Adopt: An Empirical Study of the Impact of Frames in Online Consumer Reviews on Belief Importance and Intent to Adopt
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Madiedo, Juan, Ye, Qing | |
| hdl.handle.net/2105/42346 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
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Sambeeck, Fleur. (2018, March 9). To Adopt or Not to Adopt: An Empirical Study of the Impact of Frames in Online Consumer Reviews on Belief Importance and Intent to Adopt. International Management CEMS. Retrieved from http://hdl.handle.net/2105/42346 |
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