The Influence of Teaser Ad-message Vagueness on Consumer Responses and the Moderating Roles of Product Luxuriousness and Availabilitiy-time Indication Specificity

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Keywords	teaser ads, ad-message vagueness, product luxuriousness, time indication specificity, consumer responses
Thesis Advisor	van Everdingen, Yvonne, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/42367
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schottka, Yvonne. (2018, March 17). The Influence of Teaser Ad-message Vagueness on Consumer Responses and the Moderating Roles of Product Luxuriousness and Availabilitiy-time Indication Specificity. International Management CEMS. Retrieved from http://hdl.handle.net/2105/42367

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