Additional Metadata
Keywords teaser ads, ad-message vagueness, product luxuriousness, time indication specificity, consumer responses
Thesis Advisor van Everdingen, Yvonne, Szymanowski, Maciej
Persistent URL
Series International Management CEMS
Schottka, Yvonne. (2018, March 17). The Influence of Teaser Ad-message Vagueness on Consumer Responses and the Moderating Roles of Product Luxuriousness and Availabilitiy-time Indication Specificity. International Management CEMS. Retrieved from