Additional Metadata
Keywords teaser ads, ad-message vagueness, product luxuriousness, time indication specificity, consumer responses
Thesis Advisor van Everdingen, Yvonne, Szymanowski, Maciej
Persistent URL hdl.handle.net/2105/42367
Series International Management CEMS
Citation
Schottka, Yvonne. (2018, March 17). The Influence of Teaser Ad-message Vagueness on Consumer Responses and the Moderating Roles of Product Luxuriousness and Availabilitiy-time Indication Specificity. International Management CEMS. Retrieved from http://hdl.handle.net/2105/42367