The Influence of Teaser Ad-message Vagueness on Consumer Responses and the Moderating Roles of Product Luxuriousness and Availabilitiy-time Indication Specificity

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Keywords	teaser ads, ad-message vagueness, product luxuriousness, time indication specificity, consumer responses
Thesis Advisor	van Everdingen, Yvonne, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/42367
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schottka, Yvonne. (2018). The Influence of Teaser Ad-message Vagueness on Consumer Responses and the Moderating Roles of Product Luxuriousness and Availabilitiy-time Indication Specificity. In International Management CEMS.http://hdl.handle.net/2105/42367

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