Mobile Loyalty Programs in the Retail Industry: Determining Factors that influence customer loyalty

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Keywords	loyalty programs, mobile loyalty programs, loyalty, engagement, trust, value, retail industry
Thesis Advisor	Chen, N., Oh, JooHee
Persistent URL	hdl.handle.net/2105/42428
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vasileiou, Tania. (2018, February 12). Mobile Loyalty Programs in the Retail Industry: Determining Factors that influence customer loyalty. Business Information Management. Retrieved from http://hdl.handle.net/2105/42428

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