Mobile Loyalty Programs in the Retail Industry: Determining Factors that influence customer loyalty

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Keywords	loyalty programs, mobile loyalty programs, loyalty, engagement, trust, value, retail industry
Thesis Advisor	Chen, N., Oh, JooHee
Persistent URL	hdl.handle.net/2105/42428
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vasileiou, Tania. (2018). Mobile Loyalty Programs in the Retail Industry: Determining Factors that influence customer loyalty. In Business Information Management.http://hdl.handle.net/2105/42428

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