The effects of language format and picture-text congruity on advertisements targeting Frisian consumers

Additional Metadata
Keywords	marketing, bilingual, advertising, minority, language
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/42507
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pel, Nynke. (2017, December 11). The effects of language format and picture-text congruity on advertisements targeting Frisian consumers. Master in Management. Retrieved from http://hdl.handle.net/2105/42507

Publication