Delivering a better shopper experience with mobile technologies: In the case of Philips Hue in connected lighting industry

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Keywords	digital marketing, digital strategy, business performance, shopper marketing, mobile technologies, mobile search, mobile marketing
Thesis Advisor	Loosschilder, Gerard, Schneidmuller, Tatjana
Persistent URL	hdl.handle.net/2105/42524
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Hsiang-Yun. (2018, February 12). Delivering a better shopper experience with mobile technologies: In the case of Philips Hue in connected lighting industry. Master in Management. Retrieved from http://hdl.handle.net/2105/42524

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