Additional Metadata
Keywords Luxury, Digitalisation, sales digitalisation, marketing digitalisation, Luxury fashion
Thesis Advisor Zhang, Ying, Reinmoller, Patrick
Persistent URL
Series Master in Management
Ceravolo, Davide. (2017, December 11). The luxury fashion industry: An exploratory study on how to integrate digitalisation in the business model without losing the concept of luxury. Master in Management. Retrieved from