Additional Metadata
Keywords Luxury, Digitalisation, sales digitalisation, marketing digitalisation, Luxury fashion
Thesis Advisor Zhang, Ying, Reinmoller, Patrick
Persistent URL hdl.handle.net/2105/42527
Series Master in Management
Citation
Ceravolo, Davide. (2017, December 11). The luxury fashion industry: An exploratory study on how to integrate digitalisation in the business model without losing the concept of luxury. Master in Management. Retrieved from http://hdl.handle.net/2105/42527