Mobile Personalization: The effect of incorporating personality traits in mobile applications on attitude towards the application

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Keywords	personalization, mobile, MBTI, personality traits, attitude, design
Thesis Advisor	Li, Ting, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/42544
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wiessner, Jonne. (2017, December 22). Mobile Personalization: The effect of incorporating personality traits in mobile applications on attitude towards the application. Business Information Management. Retrieved from http://hdl.handle.net/2105/42544

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