Additional Metadata
Keywords personalization, mobile, MBTI, personality traits, attitude, design
Thesis Advisor Li, Ting, Tsekouras, D.
Persistent URL hdl.handle.net/2105/42544
Series Business Information Management
Citation
Wiessner, Jonne. (2017, December 22). Mobile Personalization: The effect of incorporating personality traits in mobile applications on attitude towards the application. Business Information Management. Retrieved from http://hdl.handle.net/2105/42544