Mobile Personalization: The effect of incorporating personality traits in mobile applications on attitude towards the application

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Keywords	personalization, mobile, MBTI, personality traits, attitude, design
Thesis Advisor	Li, Ting, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/42544
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wiessner, Jonne. (2017). Mobile Personalization: The effect of incorporating personality traits in mobile applications on attitude towards the application. In Business Information Management.http://hdl.handle.net/2105/42544

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