Teasing Consumers into Talking: How to Design Effective Teaser Advertisements

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Keywords	Teaser advertisement, WOM, verbal and visual information, curiosity, categorisation theory, brand strategy
Thesis Advisor	van Everdingen, Yvonne, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/42549
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tongeren, Kimberly. (2018). Teasing Consumers into Talking: How to Design Effective Teaser Advertisements. In International Management CEMS.http://hdl.handle.net/2105/42549

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