Teasing Consumers into Talking: How to Design Effective Teaser Advertisements

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Keywords	Teaser advertisement, WOM, verbal and visual information, curiosity, categorisation theory, brand strategy
Thesis Advisor	van Everdingen, Yvonne, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/42549
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tongeren, Kimberly. (2018, February 5). Teasing Consumers into Talking: How to Design Effective Teaser Advertisements. International Management CEMS. Retrieved from http://hdl.handle.net/2105/42549

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