Advertising Before Existing: How Does Product Visibility on Teaser Ads, in General and over Time, Influence Word-of-Mouth?

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Keywords	product visibility, teaser ads, New product communication
Thesis Advisor	van Everdingen, Yvonne, Shemla, M.
Persistent URL	hdl.handle.net/2105/42550
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vos, Leonne. (2018, January 31). Advertising Before Existing: How Does Product Visibility on Teaser Ads, in General and over Time, Influence Word-of-Mouth?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/42550

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