Advertising Before Existing: How Does Product Visibility on Teaser Ads, in General and over Time, Influence Word-of-Mouth?

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Keywords	product visibility, teaser ads, New product communication
Thesis Advisor	van Everdingen, Yvonne, Shemla, M.
Persistent URL	hdl.handle.net/2105/42550
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vos, Leonne. (2018). Advertising Before Existing: How Does Product Visibility on Teaser Ads, in General and over Time, Influence Word-of-Mouth?. In International Management CEMS.http://hdl.handle.net/2105/42550

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