The battle of the culinary pen - The effects of endorsement and innovation orientation on the sales of cookbooks

Additional Metadata
Keywords	innovation, endorsement, celebrity, descriptions, marketing, third-party, cookbook
Thesis Advisor	Deichmann, Dirk, Genc, A.A.
Persistent URL	hdl.handle.net/2105/42599
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kerkhof, Cindy. (2018, March 29). The battle of the culinary pen - The effects of endorsement and innovation orientation on the sales of cookbooks. Management of Innovation. Retrieved from http://hdl.handle.net/2105/42599

Publication