The battle of the culinary pen - The effects of endorsement and innovation orientation on the sales of cookbooks

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Keywords	innovation, endorsement, celebrity, descriptions, marketing, third-party, cookbook
Thesis Advisor	Deichmann, Dirk, Genc, A.A.
Persistent URL	hdl.handle.net/2105/42599
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kerkhof, Cindy. (2018). The battle of the culinary pen - The effects of endorsement and innovation orientation on the sales of cookbooks. In Management of Innovation.http://hdl.handle.net/2105/42599

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