The Effect of Limited-Time and Limited-Quantity Scarcity on Purchase Intention, Moderated by the Type of Consumer Good, in the Context of Online Promotions

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Keywords	utilitarian goods, hedonic goods, scarcity, limited-time, limited-quantity, online promotions
Thesis Advisor	Tsekouras, D., Liberali, Gui
Persistent URL	hdl.handle.net/2105/42604
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Löfgren, Shannon. (2018). The Effect of Limited-Time and Limited-Quantity Scarcity on Purchase Intention, Moderated by the Type of Consumer Good, in the Context of Online Promotions. In Business Information Management.http://hdl.handle.net/2105/42604

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