The impact of advertising appeal and brand personality on customer’s willingness to share a viral advertisement of a controversial product on social media

Additional Metadata
Thesis Advisor	Kolesnyk, D.
Persistent URL	hdl.handle.net/2105/42627
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gambon Bru, L. (2018, May 23). The impact of advertising appeal and brand personality on customer’s willingness to share a viral advertisement of a controversial product on social media. Business Economics. Retrieved from http://hdl.handle.net/2105/42627

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