The impact of advertising appeal and brand personality on customer’s willingness to share a viral advertisement of a controversial product on social media

Additional Metadata
Thesis Advisor	Kolesnyk, D.
Persistent URL	hdl.handle.net/2105/42627
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gambon Bru, L. (2018). The impact of advertising appeal and brand personality on customer’s willingness to share a viral advertisement of a controversial product on social media. In Business Economics.http://hdl.handle.net/2105/42627

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