2018-06-14
The effect of advertising message strategy and benefit appeals on purchase intention for sustainable apparel products
Publication
Publication
Additional Metadata | |
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Dellaert, B.G.C. | |
hdl.handle.net/2105/42738 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Karra, M. (2018, June 14). The effect of advertising message strategy and benefit appeals on purchase intention for sustainable apparel products. Business Economics. Retrieved from http://hdl.handle.net/2105/42738
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