When Chinese Animations meet Globalization

Cultural economics is recognized as a new field of economics. It offers a new perspective for looking at the characteristics of cultural goods and services, implementation of cultural policies, finance of the art and diverse forms of cultural industries. Due to the unequal socioeconomic development among different countries, many global-scale cultural industries are mainly dominated by a few developed countries. Today through the advanced communication and transportation technologies that globalization provides, cultural tastes seem to be homogenized and the economic power seems to be centralized. This paper focuses on the development of cultural industry in a developing country. It takes the Chinese animation industry as an example and uses a quantitative method to explore whether and how the Chinese animation industry is affected by globalization between different market periods. It suggests that in the presence of globalization, the development of the Chinese domestic animation industry is affected. To be more specific, the volume of the Chinese animation is increased across different market periods; the technique to make animations in China is shifted from the traditional to computer technique; the content of the domestic animations in China is changed and more foreign like; the amount of merchandise produced from the Chinese animations is increased across periods and the labour market of the Chinese domestic animation industry is destructed by the increased international trade.