Do (not) blame the price

The subject of this master thesis refers to discussion about free entrance to museums. Politicians tend to give price a heroic role in the field of art and culture, but the question is if the desired increase in demand is attributable to the price only. The question to be answered in this thesis is as follows. ‘What is the price elasticity of museum demand, what other factors influence this demand and are there any differences to observe between the different types of museums?’ This thesis is split up in two parts; a theoretical framework, which is covered by chapter two to five and a research framework. The first chapter is an introductory chapter wherein some background information is given about the Dutch policy in the realm of arts and culture and museums in particular.