Online Privacy Literacy and Disclosure of Personal Information on Social Network Sites

This study examined the relation between online privacy literacy and the disclosure, withholding and falsification of personal information on social network sites. Online privacy literacy, which is the knowledge about online privacy and about the strategies to control and protect it, has no significant influence on disclosure and falsification of personal information. It has a significant but small effect on withholding of personal information. The impact of trust in the provider as a moderator was also tested but did not found to be significant. The data was collected through a questionnaire and the sample were adult Facebook users, from the European Union. The relations were assessed by means of multiple regressions and association testing. The non-significant relations support the privacy paradox. This research is just a primarily study in this field and future research should exploit the disclosure behaviors and the impact of online privacy literacy more thoroughly.