Determinants of Marketing Automation Adoption

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Keywords	marketing automation, marketing, Technology Acceptance Model, TAM
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/43432
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gębka, Malgorzata. (2018, July 26). Determinants of Marketing Automation Adoption. Master in Management. Retrieved from http://hdl.handle.net/2105/43432

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