Brand Salience: Does how much you know matter more than what you know?

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Keywords	Marketing, Brand Awareness, brand equity, attributes
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/43433
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Holzapfel, Sara. (2018, July 26). Brand Salience: Does how much you know matter more than what you know?. Master in Management. Retrieved from http://hdl.handle.net/2105/43433

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