Brand Salience: Does how much you know matter more than what you know?

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Keywords	Marketing, Brand Awareness, brand equity, attributes
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/43433
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Holzapfel, Sara. (2018). Brand Salience: Does how much you know matter more than what you know?. In Master in Management.http://hdl.handle.net/2105/43433

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