2018-09-26
Research on User's Participation and Purchase Intention in UGC Community Shopping Website
Publication
Publication
the Case of RED
With increasing popularity of UGC community and huge success of RED, more and more shopping websites intend to adopt UGC model to their operation. Therefore, it is actual value to carry out the research of consumer behavior in UGC shopping website. This paper aims to explore what drives users to participate in UGC shopping website and how they are turned into consumers of the platform.
| Additional Metadata | |
|---|---|
| , , , | |
| Donkers, A.C.D. | |
| hdl.handle.net/2105/44036 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Zhu, T. (2018). Research on User's Participation and Purchase Intention in UGC Community Shopping Website: the Case of RED. In Business Economics.http://hdl.handle.net/2105/44036 |
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