2018-10-17
The Reign of Word-of-Mouth (WOM)
Publication
Publication
The effect of review variance and valence on consumers’ purchase intention
| Additional Metadata | |
|---|---|
| Yazdiha, A. | |
| hdl.handle.net/2105/44044 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Gasle, H. (2018, October 17). The Reign of Word-of-Mouth (WOM): The effect of review variance and valence on consumers’ purchase intention. Business Economics. Retrieved from http://hdl.handle.net/2105/44044 |
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