The Reign of Word-of-Mouth (WOM): The effect of review variance and valence on consumers’ purchase intention

Additional Metadata
Thesis Advisor	Yazdiha, A.
Persistent URL	hdl.handle.net/2105/44044
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gasle, H. (2018). The Reign of Word-of-Mouth (WOM): The effect of review variance and valence on consumers’ purchase intention. In Business Economics.http://hdl.handle.net/2105/44044

The Reign of Word-of-Mouth (WOM)