It is a stereotypical image seen in movies and tv shows, especially in the ones of lower quality, to have children half-heartedly strolling across a museum with tired faces while a boring adult is showing them the artifacts of the exhibition in a monotonous, uncharming manner. This thesis wants to show that museums can be exiting places where children can have fun and in the meantime have a meaningful experience that taught them something, may it be about history, science, art, or whatever. By taking the museums in the Netherlands as a case study, this dissertation will look at the efforts done by museums to attract children and ensure that they have a good time while visiting with their family. Using a quantitative method, Dutch museums are analysed in regards to audience developments, strategies to attract children and families, and use of edutainment, while also paying attention to the reasons (e.g.: budgeting or government regulation) why they are organised one way or another. The results of this empirical study shows that the image of bored kids in a museum is indeed a stereotype with little to no connection with factual reality, at least in the Dutch case. Museums are interested in having an important number of children as their visitors

Additional Metadata
Keywords Cultural Economics, Cultural Entrepreneurship, museums, children, families, audience development, edutainment
Thesis Advisor Anna Mignosa
Persistent URL
Series Cultural Economics and Entrepreneurship , Master Arts, Culture & Society
Giorgio Chiara. (2018, June 17). WHO SAID MUSEUMS ARE BORING? - A STUDY ON AUDIENCE DEVELOPMENT FOR CHILDREN IN DUTCH MUSEUMS. Master Arts, Culture & Society. Retrieved from