Adopting the vision: the effect of vision communication on customer adoption rate

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Keywords	emerging technologies, customer adoption rate, vision communication, consumer behavior
Thesis Advisor	van Balen, T.H., Berens, Guido
Persistent URL	hdl.handle.net/2105/44486
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Poorte, Jeroen. (2018, July 9). Adopting the vision: the effect of vision communication on customer adoption rate. Management of Innovation. Retrieved from http://hdl.handle.net/2105/44486

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