Additional Metadata
Keywords emerging technologies, customer adoption rate, vision communication, consumer behavior
Thesis Advisor van Balen, T.H., Berens, Guido
Persistent URL hdl.handle.net/2105/44486
Series Management of Innovation
Citation
Poorte, Jeroen. (2018, July 9). Adopting the vision: the effect of vision communication on customer adoption rate. Management of Innovation. Retrieved from http://hdl.handle.net/2105/44486