Adopting the vision: the effect of vision communication on customer adoption rate

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Keywords	emerging technologies, customer adoption rate, vision communication, consumer behavior
Thesis Advisor	van Balen, T.H., Berens, Guido
Persistent URL	hdl.handle.net/2105/44486
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Poorte, Jeroen. (2018). Adopting the vision: the effect of vision communication on customer adoption rate. In Management of Innovation.http://hdl.handle.net/2105/44486

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