Additional Metadata
Keywords management fashion, fad, rhetoric, argument mapping, hype
Thesis Advisor Nijholt, J.J., van Driel, Hugo
Persistent URL hdl.handle.net/2105/44495
Series Strategic Management
Citation
Reutter, Lea. (2018, June 30). Handling hypes: Patterns in management fashion rhetoric. Strategic Management. Retrieved from http://hdl.handle.net/2105/44495