Additional Metadata
Keywords Ewom word-of-mouth, emotions, psychology, behaviour, online, review
Thesis Advisor Dirks, Maarten, Yang, Sheng Yun (Annie)
Persistent URL hdl.handle.net/2105/44509
Series Business Information Management
Citation
Kaya , Tunacan. (2018, July 13). The impact of sentiments and their perceived rationality on the persuasiveness of eWOM.. Business Information Management. Retrieved from http://hdl.handle.net/2105/44509