The impact of sentiments and their perceived rationality on the persuasiveness of eWOM.
|Keywords||Ewom word-of-mouth, emotions, psychology, behaviour, online, review|
|Thesis Advisor||Dirks, Maarten, Yang, Sheng Yun (Annie)|
|Series||Business Information Management|
Kaya , Tunacan. (2018, July 13). The impact of sentiments and their perceived rationality on the persuasiveness of eWOM.. Business Information Management. Retrieved from http://hdl.handle.net/2105/44509