Comparative analysis between Port of Genoa and the Port of Rotterdam: how to gain market shares over the industrial poles of Baden-Württemberg and Bavaria with the new Alpine-Rhine Corridor

The research paper focuses on analyzing the competitive position of Genoa and Rotterdam ports to determine who will be able to serve the Baden-Wurttemberg and Bavaria regions, currently delivered mainly by German ports, after the realization of the Alpine-Rhine Corridor. The comparison among port systems was based on four factors: availability, operational cost, supply-chain reliability and business environment. Currently, Rotterdam has a greater chance over Genoa to gain market share over the contested zone. The efficiency, capacity and quicker implementation of the northern part of the Alpine-Rhine corridor clearly gives a set of advantages to Rotterdam. However, over the next five years Genoa will be capable to compete with the Northern range ports. Through the new governance setting, new infrastructure projects along port and hinterland, Genoa can truly aim to become a main market player. However, the recent collapse of the Morandi Bridge sets a question mark on the short/long-term future competitive scenario.