The impact of user-generated content on the evaluation stage of a car buyer

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Keywords	Consumer Decision Journey, Evaluation Stage, User Generated Content, Review Volume, Review Valence, Automotive Industry
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/45352
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vellios, Alex. (2018, December 12). The impact of user-generated content on the evaluation stage of a car buyer. Master in Management. Retrieved from http://hdl.handle.net/2105/45352

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