The impact of user-generated content on the evaluation stage of a car buyer

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Keywords	Consumer Decision Journey, Evaluation Stage, User Generated Content, Review Volume, Review Valence, Automotive Industry
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/45352
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vellios, Alex. (2018). The impact of user-generated content on the evaluation stage of a car buyer. In Master in Management.http://hdl.handle.net/2105/45352

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