Exploring the role of nostalgia in the consumers purchase intention of beverages

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Keywords	Nostalgia, marketing, beverages, consumer, purchase intent, means end chain, laddering technique
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/45353
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Varughese, Natasha. (2018). Exploring the role of nostalgia in the consumers purchase intention of beverages. In Master in Management.http://hdl.handle.net/2105/45353

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