Creepy or convenient? The effect of explicit behavioral targeting, advertising message framing and product nature on consumer response

Additional Metadata
Keywords	Behavioral Targeting, Consumer Response, Explicit Targeting, Privacy Concerns, Hedonic, Utilitarian, Framing
Thesis Advisor	Tsekouras, D., Frick, T.W.
Persistent URL	hdl.handle.net/2105/45371
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dražilović, Aleksandra. (2018). Creepy or convenient? The effect of explicit behavioral targeting, advertising message framing and product nature on consumer response. In Business Information Management.http://hdl.handle.net/2105/45371

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