Worth a thousand words: a study on the use of visuals in advertising throughout the customer journey

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Keywords	advertisements, click-through rate, customer journey, personalisation, pictures, retargeting, visuals
Thesis Advisor	Balocco, Francesco, Yang, Sheng Yun (Annie)
Persistent URL	hdl.handle.net/2105/45389
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Denie, Daniëlle. (2018, July 13). Worth a thousand words: a study on the use of visuals in advertising throughout the customer journey. Business Information Management. Retrieved from http://hdl.handle.net/2105/45389

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