Worth a thousand words: a study on the use of visuals in advertising throughout the customer journey

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Keywords	advertisements, click-through rate, customer journey, personalisation, pictures, retargeting, visuals
Thesis Advisor	Balocco, Francesco, Yang, Sheng Yun (Annie)
Persistent URL	hdl.handle.net/2105/45389
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Denie, Daniëlle. (2018). Worth a thousand words: a study on the use of visuals in advertising throughout the customer journey. In Business Information Management.http://hdl.handle.net/2105/45389

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