The effect of knowledge in personalized advertising: A stimulus-organism-response analysis

Additional Metadata
Keywords	Advertising, Knowledge, Click-through behavior, Retargeting, Stimulus-organism-response
Thesis Advisor	Aertsen, Paul, Cao, Zike
Persistent URL	hdl.handle.net/2105/45407
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jordan, Tony. (2018, July 13). The effect of knowledge in personalized advertising: A stimulus-organism-response analysis. Business Information Management. Retrieved from http://hdl.handle.net/2105/45407

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