The effect of knowledge in personalized advertising: A stimulus-organism-response analysis

Additional Metadata
Keywords	Advertising, Knowledge, Click-through behavior, Retargeting, Stimulus-organism-response
Thesis Advisor	Aertsen, Paul, Cao, Zike
Persistent URL	hdl.handle.net/2105/45407
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jordan, Tony. (2018). The effect of knowledge in personalized advertising: A stimulus-organism-response analysis. In Business Information Management.http://hdl.handle.net/2105/45407

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