The nature of brand associations: Possible moderator in the dynamic capabilities- performance relationship

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Keywords	Dynamic Capabilities, Firm Performance, brand associations, brands, strategic management, consumer behavior
Thesis Advisor	Esseveld, Ivo, Berens, Guido
Persistent URL	hdl.handle.net/2105/45430
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buitrago Rivas, Pedro. (2018). The nature of brand associations: Possible moderator in the dynamic capabilities- performance relationship. In Management of Innovation.http://hdl.handle.net/2105/45430

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