The nature of brand associations: Possible moderator in the dynamic capabilities- performance relationship

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Keywords	Dynamic Capabilities, Firm Performance, brand associations, brands, strategic management, consumer behavior
Thesis Advisor	Esseveld, Ivo, Berens, Guido
Persistent URL	hdl.handle.net/2105/45430
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buitrago Rivas, Pedro. (2018, July 13). The nature of brand associations: Possible moderator in the dynamic capabilities- performance relationship. Management of Innovation. Retrieved from http://hdl.handle.net/2105/45430

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