The effect of targeted advertising on mobile advertising performance

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Keywords	mobile advertising, location targeting, audience targeting, ad size, ad creative attributes, targeted advertising
Thesis Advisor	Li, Ting, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/45491
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Corvo Carvalheira, Carolina. (2018, July 26). The effect of targeted advertising on mobile advertising performance. Business Information Management. Retrieved from http://hdl.handle.net/2105/45491

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