The effect of targeted advertising on mobile advertising performance

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Keywords	mobile advertising, location targeting, audience targeting, ad size, ad creative attributes, targeted advertising
Thesis Advisor	Li, Ting, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/45491
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Corvo Carvalheira, Carolina. (2018). The effect of targeted advertising on mobile advertising performance. In Business Information Management.http://hdl.handle.net/2105/45491

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