The effect of proactive guidance, diversity and need-based personalization on platform users’ activity: evidence from a field experiment

Additional Metadata
Keywords	personalization, email, experiment, diversity, guidance, platform
Thesis Advisor	Tsekouras, D., Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/45628
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schenk, Inge. (2018, July 26). The effect of proactive guidance, diversity and need-based personalization on platform users’ activity: evidence from a field experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/45628

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